Tracking your email marketing efforts lets you see how your contact list is engaging with your messages. Are they opening and clicking on your emails? Do you have a high bounce rate? The ability to track the results of your campaigns helps you better understand your customer and fine tune to your communication to better resonate with your readers.
FunnelMaker has advanced tracking capabilities allowing you to compare broadcasts, view benchmarks, track when and where your emails are being opened and much more. Access read and click data, as well as complaints and bounces. Our spam meter will let you know where you stand with your clients.
Understanding your email metrics will help you optimize your campaigns and create better messaging for your overall marketing strategy.
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