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According to EmailMonday, “On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology. – EmailMonday “The Ultimate Marketing Automation stats”. (2016)
These are impressive number already and they’re only getting bigger. Businesses are realizing the success achieved through marketing automation. As your business grows, so will your needs, including marketing automation. Invest early in a platform that you can grow into, that houses all the tools you will eventually implement to grow and scale your business.
| Feature | FunnelMaker | iContact |
|---|---|---|
| Setup Fee | $399 Account Set Up (includes 3 hours with Client Services Team and a Success Coach) | None |
| Price (based on 5,000 contacts) | $249/month | $52/month |
| Free Trial | Included | Included |
| Monthly Emails | Unlimited | Unlimited |
| Users | Unlimited | Not Available |
| Customer Relationship Manager (CRM) | Included | Not Available |
| Lead / Opportunity Management and Tracking | Included | Included |
| Lead Scoring | Includes scoring demographics, custom fields, and activities (email, website, forms, tickets, etc.) | Included |
| Predictive Analytics | Included | Not Available |
| Realtime Alerts | Included | Included |
| Realtime Social Collaboration | Included | Not Available |
| Email Targeting | Included | Included |
| Email Tracking | Included | Included |
| Email Templates | Included | Included |
| Surveys | Included | Included but very limited customization |
| Media File Sharing & Storage | Included | Included with 5 MB, 10 MB is 10% of monthly fee, 25 MB is 20% of monthly fee, at a minimum of $9.95 |
| Event Registration | Included | Not Available |
| Project Management | Included | Not Available |
| Accounting / Financials | Included, with invoices and quotes, and with built-in payment processing | Not Available |
| Ticketing System | Included | Not Available |
| Public & Private Wiki Tools | Included | Not Available |
| Integrated Social Media Manager | Included | Included |
| Website Tracking with Campaign Filtering | Included, and with CRM integration | Not Available |
| Website / Landing Page Builder | Included, also allows for personalized webpages, includes SEO tools | Included |
| Free SSL with Websites | Included | Not Available |
| Online Stores / Shopping Cart Abandonment | Includes automation based on purchases or abandonment, and in-depth reporting | Not Available |
| Lead Capture / Web Forms | Included, with auto-responders, logic, automatic contact research, progressive profiling, and CRM integration | Included |
| Blogging Tools | Included | Not Available |
| CRM and Marketing Workflows | Included | Not Available |
| Booking Calendar | Included | Not Available |
| Contact Research | Included | Not Available |
| Mobile Marketing | $1.20 phone number/month 1.2 cents/SMS and 3 cents/MMS Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Opt-in available through SMS if not already in the CRM and capabilities to market on responses SMS and MMS messaging included for sending text messages or picture messages |
Not Available |
| Mobile App | Included | Not Available |
| Rank in Indepedent Red Pill Email Marketing Study | #1 | Did Not Qualify |
| Lead Risk Assessment for Tickets and Forms | Included | Not Available |
| Click-to-Call Capability | Included | Not Available |
| Print on Demand | Included | Not Available |
| Free Third-Party Integrations | Included | Included |
| Campaign and Affiliate Tracking | Included | Included |
| A/B Testing | Included | Not Available |
| Learning Management System (LMS) | Included | Not Available |
| Drag and Drop Marketing Automation Builder | Included | Not Available |
| Global Action Map | Included | Not Available |
| Privacy Shield | Included | Included |
| Document Management | Included | Not Available |
| Digital Document Signing | Yes, and also third party integration | Only through 3rd party integration |
| Proposal Generation Tools | Included | Only through 3rd party integration |
| Custom Objects | Included | Included |
Please provide your contact information so we can schedule a live demo of the Funnelmaker software.